Most companies advertise 'unlimited' by nature. Some offer a certain amount of rentals
for a set price a month. The 'unlimited' should really be dropped by these companies as it creates a false sense in customers
that they should expect a never ending super-fast turnaround of dvd's. The reality for all companies is the same. They are in
this game to make profit and have a breakeven point for every customer. Usually on a £14 a month plan this would be 10 rentals a month.
The first month or two might be great - you get 15-20 rentals and think it's great. Only problem is you are costing them money so they
will start to delay the turnaround of discs to try to make you a profitable customer. With a 3-disc
plan you'd be doing fabulous if you get around 12 disc rentals a month. Of course, this all
depends on your postal service.
UK - the dvd-by-post has been a huge hit in the UK due to the size of our island
and the ability to have first class mail arrive anywhere in the Uk 90% of the
time in 1-2 days. Every month it appears another company springs up and another dies or merges.
US - the difference in USA is that unless you are a member of a larger company
that has several distribution services scattered around the country, depending
on where you live the turnaround of a single DVD could be anywhere from 3-10 days.
Remember that these companies are out to make a profit. If you are renting 20 discs
a month on a 3-dvd at a time plan you are costing them money. The break-even point for a
plan that costs say £15 a month is in my estimation around 11 dvd's - postage costs for 1 dvd are about 50p,
then you've got overheads like packaging, the inherent costs of buying the discs and wages etc etc. So it's
understandable why limits get placed. These companies aren't charities and want to make profit from every subscriber.
DVD Rental by post is actually a strange concept. The better the companies serve you in sending you
more discs, the bigger the losses they will incur. It is at a business level a very hard task, so what
you see many doing is providing good service the first few months and depending on how many you are renting
delays WILL BE PUT IN when sending you discs. I've yet to find a company who will not do this and I've tried
most of them out there. |